THIS IS AN INDIVIDUAL ASSIGNMENT - Develop 1-2-page Memo describing your Facebook campaign Promotional offerings and Pull/Push choices. Justify your choices using credible evidence for support. If you would like to include some sample graphics you developed on canvas.com, please do! Difference between pull and push strategies How to use pull and push strategies 9 Healthcare Marketing Strategies to Find and Engage Patients SOLUTION Memo From: Student To: Faculty Subject: F...

- THIS IS AN INDIVIDUAL ASSIGNMENT - Follow the module content and develop 1-2-page Memo describing your messaging strategy for the Facebook promotional campaign. Submit the Memo and the message drafts reflecting your communication mix choices. To make this assignment easier, pick some simple healthcare topic you want to promote and offer a short overview of your topic, population you target and your campaign goals (use credible evidence to support it). Provide the sample messages you plan to...

THIS IS AN INDIVIDUAL ASSIGNMENT - Target:  Assess marketing activities based on organizational strategy and objectives and market opportunities in order to recommend improvements Overview:  Pick a health services organization of your choice and conduct an analysis of its target markets, how it is positioned in the marketplace.  Your research can include your own experiences with the organization, experiences of friends or relatives, the organization’s website, a visit to the organiza...

Instructions Pick a health services organization of your choice. Conduct research which can include your own experiences with the organization, experiences of friends or relatives, the organization’s website, a visit to the organization (if possible), websites of competitors, library research on the service category, module content, and any other place you think you can find information to provide depth to your analysis. After completing your research, prepare your MEMO...

Written Assignment 1- Assessment of the current situation at a health services organization  Task - You will be picking and analyzing a current health services organization in terms of its current situation and focus on its customers.  Remember to follow all the general requirements for written assignments published in the syllabus as well as the details below.  Refer to the grading rubric in the syllabus before submitting your paper to ensure you have given yourself the best opportunity for ...

Introduce Yourself Video Assignment - (using screencast-o-matic software)   For this assignment, please submit a 1-2 minute webcam/video with audio component. Introduce yourself to your fellow classmates (be creative).  This assignment provides an opportunity to enhance your webcam/ video editing skills for your final project Video assignment (using screencast-o-matic software) due later in the course. Required Assignment Tools: You are required to ...

(NOTE:  Read all 7 steps before proceeding on your research for this discussion) 1.  Visit the website of the hospital you have been researching, or a hospital in your area. 2.  Next, visit the website of a competitor of that hospital (if you are having difficulty finding another hospital during the pandemic, you can visit a hospital's website at www.brookshospital.org.  The chargemaster is outdated, but it is definitely there.  In this case, you are not comparing apples to apples, but you...

What does the person-centered approach mean to you, as a heath care consumer? Describe an example when you either did or did not have a patient centered experience in health care organization. How the communication played a role in your conclusions? Offer an example when you as a consumer were responding to social media reviews of the healthcare organizations. Assess if it is a reliable source for making choices relevant to one's health. Explain why. Make sure to refer to the weekly rea...

Think about an experience that you, as an employee, have had in an organization that either did, or did not, recognize you as an internal market/customer.  Discuss the experience and cite examples from the readings. As a health care consumer, describe a time when you noticed that employees either were or were not viewed by leadership as internal customers.  Cite examples from the readings to support your experience. As a health care consumer, what does quality mean to you? Describe an i...

Discuss the value of SWOT for healthcare organizations of different types and business structures. Assess with portion of SWOT is the most useful for the organizational sustainability. Explain why. Are the choices the same for all organization types? Explain why. Make sure to refer to the weekly readings and remember to offer your own ideas with minimal paraphrasing and quoting. Remember APA formatting for the references and citations. SOLUTION A SWOT analysis (Strengths, Weaknesses, Opport...