THIS IS A GROUP ASSIGNMENT –

For this assignment, each group of students will develop a digital media marketing campaign using Facebook.

This will be focused on the organization & topic you agreed on as a group in week 3.

**This assignment should be completed in a PowerPoint format**

Conduct research and find what kind of online marketing campaigns this organization uses to promote its services. Now, think about a service of the organization you chose that would be best promoted using Facebook and targeting the organization’s local customer population.

In real life, the organization will use its Facebook page to conduct marketing campaigns. However, we will not be doing this in our class.

The final campaign must reflect the following points:

1.The healthcare organization needs to be clearly identified in terms of the type, size, and business structure. Include a SWOT analysis!

2. Define the product/service you want to promote; the target market and the target market niche.

Your target market is the market that your business aims to sell to. 

A niche market is a specialized, smaller market of the target market.

SOLUTION

Overview of the Healthcare Organization

Type: Non-profit

• Size: ~30 employees
• Business Structure: Community-focused, non-profit offering primary and preventive care
• Mission: Affordable wellness services for underserved populations

SWOT Analysis:

• Strengths: Affordable, community trust, tailored preventive care
• Weaknesses: Limited resources, small scale
• Opportunities: Expand reach through digital marketing, partnerships
• Threats: Competition from larger healthcare providers, economic instability

Kindly click the purchase icon above to buy the full solution at $10