THIS IS AN INDIVIDUAL ASSIGNMENT –

Develop 1-2-page Memo describing your Facebook campaign Promotional offerings and Pull/Push choices. Justify your choices using credible evidence for support. If you would like to include some sample graphics you developed on canvas.com, please do!

Difference between pull and push strategies

How to use pull and push strategies

9 Healthcare Marketing Strategies to Find and Engage Patients

SOLUTION

Memo

From: Student

To: Faculty

Subject: Facebook Campaign: Promotional Offerings and Push/Pull Strategy

Our Facebook campaign incorporates a blend of push and pull marketing strategies to effectively engage patients and drive service adoption. The promotional offerings include a 20% discount for new patients booking their first consultation online, free educational webinars on health topics such as diabetes management, and a loyalty rewards program for existing patients. These offerings are designed to attract new patients, retain current ones, and encourage long-term engagement with our services (Marzban et al., 2022).

Push strategies will play a critical role in proactively reaching our target audience. These include targeted Facebook ads that highlight the new patient discount and loyalty rewards program. By leveraging Facebook’s robust ad targeting capabilities, we can ensure that our promotions reach specific demographics, such as individuals searching for healthcare providers or those who have previously engaged with health-related content. Additionally, sponsored posts will showcase the educational webinars, emphasizing our organization’s commitment to patient education and community wellness.

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