– THIS IS AN INDIVIDUAL ASSIGNMENT –

Follow the module content and develop 1-2-page Memo describing your messaging strategy for the Facebook promotional campaign. Submit the Memo and the message drafts reflecting your communication mix choices. To make this assignment easier, pick some simple healthcare topic you want to promote and offer a short overview of your topic, population you target and your campaign goals (use credible evidence to support it). Provide the sample messages you plan to use and use a free canva.com to create Facebook ads and/or posts to include in your memo. Get creative!

SOLUTION

Memo

To: Marketing Team

From: Student

Date: November 19, 2024

Subject: Messaging Strategy for Facebook Promotional Campaign

As part of our healthcare commitment, we will start a Facebook promotional campaign to create awareness and encourage healthy habits on the necessity of regular physical activity. According to Mitchell and Sutherland (2020), continuous physical activity improves physical health and has significant mental health advantages, such as lower stress and better mood. However, many individuals struggle to lead an active life, particularly those with sedentary occupations. Our campaign aims to educate the target demographic on the benefits of regular exercise and provide practical tips for incorporating physical activity into their daily routines.

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