BEFORE STARTING:

For the next eight weeks, we will be visiting with Jane Clive the current IT department head at the Chicago North America Branch of an airline freight delivery service. Global Delivery Direct (GDD) has grown rapidly but is currently suffering stagnant growth due to strong market competition. Jane is acutely aware that there is a need to become more efficient and to work together across the company to define ways to strategically plan an initiative that will encourage company growth with a competitive edge. Jane also knows that much of this initiative could be led efficiently with a knowledge management office and department.  Jane decided that she is going to make it her challenge to convince President Rockfish to consider letting her put together a knowledge management office and hire a knowledge management manager. To begin her campaign Jane has decided to send him a memo to begin conversations on the value of knowledge management to an organization. Being very busy she has asked you to complete the memo for her edit.

1. THROUGHOUT THE WEEK, complete the following:
   • Respond to your classmates three or more days throughout the week. Remember you are trying to develop the best answers to the questions as possible. Your classmates are doing the same so read the posts carefully looking for the best ideas being presented.  The goal is that by the end of the week the class will come to some consensus as to the best answers giving you the chance to submit the best ideas in the final post.
   • You must use course materials to support your responses. Ensure you include in your comments where in our readings you they can find  the supporting materials so they can improve their final posting.
   • Participation must be reflected in the final post so grades will be affected by the content portion of the post if participation is not shown. Therefore, it is important to get in the class often and with the idea of improving your initial post with the discussion so that the final grade will be the best you can deliver.
2. BY TUESDAY, complete the following:
   • Attach your final post in the classroom by 11:59 PM ET
   • The final post must reflect the brainstorming activities and should be different than the Saturday initial post.
   • The final post must include a variety of sources from the class material as well as the use of scenario or case study facts where appropriate.
     • • SOLUTION
   • INTERNAL MEMO

     To:        President Rockfish 

     FROM: .Student

     Subject: Explaining Knowledge Management

     DATE:     08/15/2024

     CC: CEO, Mr. Rockfish

     Hi, President Rockfish,

     This memo discusses the importance of establishing an efficient knowledge management system for GDD’s growth and future. I hope you are well. GDD has had significant growth in the past. However, the company’s growth rate has plateaued, leading to a shift away from its ambition of being a business delivery organization. GDD values employee input and emphasizes collaboration. However, due to our organizational structure, communication and decision-making occur at a lower level, highlighting the need for a knowledge management system. A knowledge management system aims to maximize the value of an organization’s intellectual assets by acquiring and sharing useful, actionable information across diverse functions and locations……..

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