MDQ STEP TWO: FRAMING THE DECISION

There are three components to a decision frame in the MDQ model:

• Purpose – What does Harry Hannah hope to accomplish by making the decision?
• Scope – What should Harry Hannah include and exclude in the decision?
• Perspective – What is Harry Hannah’s point of view about the decision? What are the ways he wants to approach, or others may approach, making the decision? (Framing is like the zoom feature of the camera. What we include in the picture is the scope of the decision it, the angle for the best lighting and view is the perspective and what kind of picture we want, an action or landscape shot, is the purpose.)

The goal of this discussion for you to apply step two of the MDQ model, define the three components to Hannah’s Hats  decision frame, and narrow down four objectives. 

Use the Decision Statement that you selected in the Week 4 Discussion (Step One). This could be the one that was provided or one that you came up with on your own. Explain what “Framing the Decision” means in terms of the three components (Purpose, Scope, and Perspective). You do this by addressing, discussing and supporting each of the terms – purpose, scope, and perspective (MDQ model). Discuss the biases and traps that must be avoided in Framing the Decision.

Explain the meaning and purpose in using objectives in the MDQ model. Discuss the specific biases and traps that must be avoided.

Identify the Decision Statement again so it is clear what the Decision Statement you are using is. Then, identify the best four objectives for the Decision Statement that you selected. Explain why these objectives are the best for Hannah’s Hats and Harry Hannah as the decision maker to help frame the decision. Be sure to explain specifically what constitutes a sound objective and why it is important to making the decision.

SOLUTION

Hello Class,

The purpose, scope, and perspective must be established when applying the MDQ (multidimensional quality) model to Hannah’s Hats’ decision-making. Harry Hannah wants to boost Hannah’s Hats’ growth potential and meet financial goals to have greater family flexibility and ensure the business’s future success. This goal stresses strategic decision-making’s impact on the company’s financial trajectory. The decision involves assessing and executing techniques to increase corporate growth (UMGC, 2021d). This involves expanding product lines, enhancing marketing, exploring new markets, forming strategic partnerships, or seeking funding. Projects not directly contributing to the targeted growth rate within the stated term may be excluded, allowing for focused and effective decision-making.

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