THIS IS A GROUP ASSIGNMENT –
For this assignment, each group of students will develop a digital media marketing campaign using Facebook.
This will be focused on the organization & topic you agreed on as a group in week 3.
**This assignment should be completed in a PowerPoint format**
Conduct research and find what kind of online marketing campaigns this organization uses to promote its services. Now, think about a service of the organization you chose that would be best promoted using Facebook and targeting the organization’s local customer population.
In real life, the organization will use its Facebook page to conduct marketing campaigns. However, we will not be doing this in our class.
The final campaign must reflect the following points:
1.The healthcare organization needs to be clearly identified in terms of the type, size, and business structure. Include a SWOT analysis!
2. Define the product/service you want to promote; the target market and the target market niche.
Your target market is the market that your business aims to sell to.
A niche market is a specialized, smaller market of the target market.
Example:
If you are selling pet food, people who own pets are your target market.
If you are selling dog food, then you are serving a niche market: dog owners.
If you are selling dog food for dogs with Arthritis, you are targeting a sub-niche.
3. Define your choices for the value proposition and why you made them
. Develop a messaging strategy and message drafts you will use for your campaign.
4A. Use canva.com to create visually appealing Facebook ads & posts with your messages and include these in this assignment.
5. Develop promotion offerings and pull/push strategies to stimulate customers’ interest in your product/service line.
6. Develop the promotional campaign for the final deliverable.
NOTE: Submit all of the above in the PowerPoint using appropriate subtitles.
**VERY IMPORTANT POINT ON WEEK 7’s RUBRIC: Ignore the following criteria in the section: Facebook campaign visual appeal and readability: The FB link is working. You will not be providing a link or creating a Facebook Page
SOLUTION
Digital Media Marketing Campaign for Community Wellness Clinic
HMGT 335: Healthcare Marketing
Group Members
December 2024
Overview of the Healthcare Organization
Type: Non-profit
- Size: ~30 employees
- Business Structure: Community-focused, non-profit offering primary and preventive care
- Mission: Affordable wellness services for underserved populations
SWOT Analysis:
- Strengths: Affordable, community trust, tailored preventive care
- Weaknesses: Limited resources, small scale
- Opportunities: Expand reach through digital marketing, partnerships
- Threats: Competition from larger healthcare providers, economic instability
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