Written Assignment 1- Assessment of the current situation at a health services organization
Task – You will be picking and analyzing a current health services organization in terms of its current situation and focus on its customers. Remember to follow all the general requirements for written assignments published in the syllabus as well as the details below. Refer to the grading rubric in the syllabus before submitting your paper to ensure you have given yourself the best opportunity for maximum credit.
Approach your written assignment as follows:
- Pick a health services organization that you may work for or with which you are familiar. It can be a local or national organization.
- Research the organization by visiting its website and, if possible, its location.
- Research the industry in which your organization operates, e.g. nursing homes, or private physician practice.
- Using your findings, conduct a SWOT analysis of your organization. Use the SWOT Analysis Worksheet provided under Course Content (you do not need to submit the worksheet as part of the assignment).
Prepare your written assignment by addressing each of the following questions in order:
- What is the mission of the healthcare organization?
- What are their corporate level goals?
- Who are their customers?
- From your SWOT analysis, what do you conclude are the organization’s main strengths and weaknesses?
- From your SWOT analysis, what do you conclude are the organization’s main opportunities and threats?
- Who are the primary competitors of the organization?
- Do you think the organization has a customer-focused orientation to its practices and procedures? Why or why not?
SOLUTION
Written Assignment #2: SWOT
Student
Maryland University Global
HMGT 335: Healthcare Marketing
10/28/2024
Community Health Systems is a non-profit health services organization having its headquarters in Nashville, Tennessee, and operates as the main health care referral center for the rural Smalltown, situated in the Midwest, and several adjacent counties. Community Health was established in the 1950s and is currently the biggest employer in the region, embracing more than 500 employees. Its mission is to increase access to high-quality health care for all residents of the included region, regardless of their income. Community Health has three ultimate corporate objectives in its corporate planning model (Colvin et al., 2020). First, it seeks to have more patients in a year to be of service to the healthcare profession in that area. Due to the organization’s target clientele comprising a geographically and demographically distant, primarily elderly population, an unrelenting throughput is properly necessary for the organization’s fiscal viability.
Second, the CH strategic goals aim to offer more treatment solutions in the future years under the same facility. Some of the new service lines added in the last few years are the expansion of physical therapy, imaging, and more specialty clinics within the building. The last corporate objective is to ensure its firm has stable and sustainable profitability by managing its finances well. Excess money raised by a charitable organization is always invested back into the recipient’s facilities, gear, and services. Community Health’s major clients are the residents of the population catchment area, which according to the latest census is estimated to be 50,000 people. Demographically, its customer base is families, elder people, low-income populations, and rural farming populations dispersed all over this area. Aging customers make up the biggest proportion, at 30% of the total customers of Community Health. A considerable number of patients, approximately forty percent, have health insurance via Medicare and/or Medicaid since the average wage levels remain inadequate and the rate of unemployment remains high across the region. Focusing on its diverse customer base since there are practically no other healthcare facilities around, Community Health intends to serve all the stakeholders’ interests.
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