Summary of the Assignment:
• Task: In this assignment, you will write three personas to prepare for writing assignment #2,
the set of instructions that explain how to accomplish a task on a website. You want to read the
instructions for writing assignment #2 before writing your personas.
• Sample papers
o You should access the sample papers for writing assignments #1 and #2 for helpful
models.
o You can watch a video that reviews sample papers for writing assignments #1 and #2.
• Length: Each persona should be 120-250 words in length.
• Graphics: You are not required to use any graphics. If you would like to include a photo for
each persona, you may.
• Tip: The best approach for this assignment is to become familiar with the website on which
you will write writing assignment #2 and then create your personas. For example, if the
website has special steps to take for bulk orders, perhaps one of your personas will be a person
who wants to place a bulk order. If the website takes gift cards, perhaps one of your personas will
be a person who has a gift card and wants to pay with it. You want to become very familiar with
the website in order to create effective personas.
Brief Description and Strategies for this Assignment:
In this assignment, you will write three personas for the set of instructions you will write for writing
assignment #2. Please include the following information for each persona:
• a summary of the persona, including the persona’s name, occupation, location, and age
• the website for which you will write instructions for writing assignment #2.
• goals for the persona: why the persona would want to accomplish the task on the web that you
will be describing in writing assignment #2
• at least one unique situation or pain point. For the task that you are describing for writing
assignment #2, describe what unique situations or pain points that the person might encounter in
completing the task online.
o The unique needs or pain points should be clear and focused. You will accommodate
the unique needs or pain points in your set of instructions that you write for writing
assignment #2.
The unique needs or pain points should not be general (e.g., “Stan is not comfortable
with computers”). Rather, they should be specific (e.g., “Stan wants to pay three days in
advance for a party of 10 people”).
A persona who is “not comfortable with computers” cannot clearly be accommodated in
a set of instructions. But if a persona wants to pay three days in advance for a party of 10
people, then the instructions can include steps on how to pay in advance and arrange for a
large party.
o The unique needs or pain points have to be accommodated in your set of
instructions for writing assignment #2. For example, you don’t want to describe a
persona who wants to pay in cash if the website you are writing about does not take cash.
You want to describe a persona whose needs can be accommodated on the website for
which you are writing instructions……..
SOLUTION
Assignment#1
Student
Maryland University Global
WRTG393: Advanced technical writing
8/27/2024
Persona 1: Emily Thompson
Name: Emily Thompson
Occupation: High School Teacher
Location: Austin, Texas
Age: 32
Website: (www.booklovers.com, online bookstore)
Goals for the persona
Emily has to buy a bundle of history books for her Advanced Placement (AP) World History course. She is looking for specific editions that correspond to the curriculum and wants to guarantee that she is getting the relevant copies. She also expects to take advantage of the bookstore’s educational discounts. Emily also wants the books delivered to her school before the new semester starts in two weeks, so timing is critical.
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